Product Design Lead with 7+ years in enterprise fintech. I created the UX practice at N5 Now and led its team, and built MOB, the design system that is now the company standard across 6 banks in Latin America. I design systems, processes and teams, and the surface people end up touching.
Experience
N5 Now
2019 — Present
Product Design Lead
Created the company's UX practice, led a team of three designers and defined the methodology, processes and quality standard the team works with today.
Built MOB, the platform's design system: today it is 62 components living in the engineering repository, and all three active products at the company are built on it.
Redefined the system on a new library in six weeks without stopping the platform rebuild: separated the specification from the implementation and handed the stack decision back to the frontend team with a measurable criterion.
Redesigned the financial CRM and designed the Campaign Management and commercial incentive modules for bank sales teams, implemented across 6 banks in Latin America.
Encoded the system into AI-assisted prototyping tools: a desktop prototype adapts to iOS and Android in a couple of hours, and the product team generates its own artifacts without going through design.
Led the visual and UX conceptualization of a new AI engagement platform, presented by the CEO in a keynote at Fintech Americas.
Freelance UX/UI Consultant
2018 — 2022
Bistrosoft · BLKmarket · others
Advised startups and early-stage products on UX/UI.
Prototyped, conceptualized new features and designed interfaces aligned with product goals.
Gomovil
2014 — 2019
Product design and development
Crossed over from graphic design to product: web portals and mobile apps end to end, from wireframe and prototype to the final interface and production HTML/CSS.
Tracked the metrics of what I designed and how the products performed in the app stores. It was the first time the work did not end at delivery.
Anuntis Segundamano
2010 — 2014
Graphic Designer · Autofoco and Segundamano
Designed covers, ads and online campaigns for both magazines, and coordinated the graphic team's workload.
Every line starts with a verb and ends in a consequence. "Created", "built", "redefined", and then what came of it. A CV full of responsibilities describes a job; one full of verbs and consequences describes a person. The difference shows on the first thirty-second read, which is the only one most people give it.
Dates are set in condensed and job titles in extended. It is the same rule that governs the whole site: what measures gets compressed, what claims gets widened. It shows more clearly here than anywhere else, because a CV is pure data next to pure claim.