Gonzalo Fasce

Product Designer · UX/UI Lead

geefedesign@gmail.com · Buenos Aires, ARG · LinkedIn · Portfolio

UX/UI Designer with 7+ years in fintech and digital products. I combine creative judgment and systems thinking to solve complex problems and scale design processes. Specialized in design systems, team leadership, and AI integration applied to product.


N5 Now 2019 — Present
Lead Product Designer · UX/UI
  • Led the UX/UI area, instilling the company's design philosophy across the team, its processes, and every product decision.
  • Led the creation of the MOB design system: component architecture, tokens, documentation, and UX team methodology.
  • Redesigned the financial CRM and developed new features in collaboration with product, engineering, and QA.
  • Designed the Campaign Management and Incentive System modules for bank sales teams.
  • Integrated AI tools into the design workflow: prototyping, documentation, and idea generation using Figma Make, ChatGPT, and V0.
Freelance UX/UI Consultant 2018 — 2022
Bistrosoft · BLKmarket · others
  • UX/UI consulting for startups and early-stage products.
  • Prototyping, conceptualization of new features, and interface design aligned with product goals.

Universidad de Morón 2012 — 2014
Bachelor's Degree in Multimedia Graphic Design
Universidad de Morón 2007 — 2012
Graphic Designer

Design
UX/UI Design · UX Writing
Product Thinking · Design systems
Tools
Figma · FigJam · Adobe CC
Miro · Notion
Applied AI
Claude · ChatGPT · MidJourney
Lovable · V0 · Stitch · Figma Make
Leadership
UX team management
Design methodology & processes

Spanish Native
English Advanced — C2